Phoenix Dog Training $50,000.00 Charity Dog Training Challenge

All winning money must be donated to Service Dogs Foundation for U.S. Military Veterans in Need of Service Dogs.

“If you’re looking to train a happy, reliable companion dog in a minimal amount of time… you’re not going to do it by bribing him with treats,” said the Director of Training and Harvard educated Dog Behaviorist for Phoenix Dog Training in Phoenix Arizona, and experienced Dog Trainer and Behaviorist of more than 35 years.

Dog Training Phoenix

Dog Training Phoenix $50,000.00 Charity Dog Training Challenge

Phoenix Dog Training’s “GENTLE TOUCH” ™ training system is based on using the principles of operant conditioning. “We use Negative Reinforcement when the dog makes incorrect decisions for permanent, lasting and stable command reliability.” “We also use Positive Reinforcement, and praise when the dog makes the right decision.” “The concept of Negative Reinforcement is difficult to teach and learn because of the word “negative.” Negative Reinforcement is often confused with Punishment. They are very different, however. I’m sure you have experienced Negative Reinforcement many times and did not even realize it. If you did not realize it, was it so EVIL!

Driving in heavy traffic is a negative condition for most of us. You leave home earlier than usual one morning, and don’t run into heavy traffic. You leave home earlier again the next morning and again you avoid heavy traffic. Your behavior of leaving home earlier is strengthened by the consequence of the avoidance of heavy traffic. This is Negative Reinforcement!

Negative Reinforcement strengthens a behavior because a negative condition is stopped or avoided as a consequence of the behavior.

Punishment, on the other hand, weakens a behavior because a negative condition is introduced or experienced as a consequence of the behavior. But what makes this Harvard Animal and Dog Behaviorist different is that the vast majority of Applied Animal Behaviorists, Veterinarian Behaviorists, and Total Positive Reinforcement Only Dog Trainers and his other detractors say they can train dogs without corrections, by simply using food as a bribe, clickers, toys, positive reinforcement only.

Phoenix Dog Training’s Dog Behaviorist doesn’t buy it, and remains skeptical.. .

Phoenix Dog Training agrees, “It is possible to train a dog without corrections, and by using food as a bribe. However, it takes many months to years to achieve the same results that I can get with a dog in only a few minutes or hours. And even after months of treat-bribery… if the dog finds something more interesting than your treat… say bye bye to your dog!” “I use clickers and food at times in very early puppy training, puppies are very impressionable, and have a built in fear stage around 8-16 weeks.” Puppies at that stage of development need a lot of TLC and attention.” “They are fearful and sensitive to just about everything to a lesser or greater degree.” “If a puppy at this stage of development has a fearful traumatic event, this will leave a permanent imprint on the nervous system of the puppy and then you have problems that are now physiological and neurological to deal with.” “They can not be trained away.” “I find it unbelievable that ANY PROFESSIONAL TRAINER/DOG BEHAVIORIST would encourage ANY group classes for puppies of this age.” “You have inexperienced handlers, with crazy, untrained puppies and dogs in a new environment with a lot of insanity going on and aggressive puppies and dogs.” “THIS IS EXACTLY WHAT YOU DON’T WANT, and MAY RUIN YOUR PUPPY FOR LIFE!”

“There is NO WAY you can train a dog to OFF-LEASH RELIABILITY by using food bribery and total positive reinforcement alone,” he says. “These click and treat, food bribing, Positive Reinforcement Only EXTREMISTS, who call themselves, “Experts,” “Behaviorists,” “Dog Psychics,” “Learning Theory Experts,” ignore the TRUE SCIENCE behind LEARNING THEORY, and OPERANT CONDITIONING. They, the so called, “experts,” love to extol the virtues of Operant Conditioning, but never mention that they throw out half the science behind canine learning theory, and learning theory in general.

Phoenix Dog Training Clicker Training Positive Reinforcement Dog Training


They have played a linguistic game, started in California back in the 80’s. Politically Correct amateur dog trainers, and hobbyists, decided that ANYTHING that means a CORRECTION is INHUMANE. You know… “It doesn’t matter if little Joey doesn’t understand how to read and is slow, behind, and failing. What is important is that little Joey has good self-esteem, that we just focus on the positive.” This same mentality, made its way into dog training believe it or not.

“These extremists, clicker trainers, the food bribery folks, took it to a whole different level.” “They think it is better to destroy a dog than make a correction,”  he says  “The General Dog Owning Public needs to be aware of this fraud, and these snake oil salesman.” “This is one of the reasons we at Phoenix Dog Training provide a lifetime guarantee and money back guarantee on ALL our dog obedience training services. We spend most of our time fixing problems other trainers and training methods caused. Food bribery often causes aggression.

To prove his point, this Phoenix Dog Behaviorist created the, “$50,000.00 Charity Dog Training Challenge!” with the following rules, with the most important rule being, ALL WINNING MONEY MUST BE DONATED TO SERVICE DOG FOR VETERANS CHARITY!


#1: You Must Use A Dog Training Approach That Is Fundamentally Different From his: Interpretation: Any approach to dog training that claims that dog training collars, leashes and corrections are somehow “wrong” or “cruel” will do fine. If you consider yourself an “Anti-Correction Collar”: Cookie Trainer, Food Trainer, Clicker Trainer, Psychic dog trainer, New Age Dog trainer (Energy) or Massage (Use-Only-Your-Hands and No Dog Training Equipment) Dog Trainer… then you’re exactly the type of person he’s looking for!

#2: Time Limit: Four hours.

#3: Number of dogs to be trained: Each participant will train THREE DOGS.

#4: Both participants will be training dogs of similar sizes & temperaments. The first dog will be a small dog. The second will be a medium-sized dog (50 to 75 lbs.). And the third will be a large dog (75 to 100 lbs.). All dogs will display no prior training and will be borrowed from a local animal shelter, humane society, rescue organization or neutral private party.

Phoenix Dog Aggrssion Trainers Either a medium or large size dog for each participant, (challenger and Phoenix Dog Training), will already show extreme dog aggression and will demonstrate little or no “ball or food” drive/motivation, but will otherwise be of sound mind and temperament.

Either the small, medium or large size dog for each dog trainer will already show average to above-average “ball or food” drive/motivation.

All dogs must be estimated to be between 9 months and 4 years of age and in both sound physical and mental health.

#5: All SIX dogs will be selected by Phoenix Dog Training or an Agent of Phoenix Dog Training. However, the challenger will have first choice as to which SET OF THREE dogs that he desires to work with. A “SET” of dogs is defined by one of each of the dogs described above.

#6: This challenge will take place in a public park environment located in Phoenix, Arizona. Location to be determined by Phoenix Dog Training

#7: To win, each of the three dogs must display an understanding of the following behaviors and the ability to do each behavior around 4 types of distractions (see below for explanation of distractions) during the final evaluation period, at the end of the expired 4 hour time limit.

The dog trainer that exhibits those three dogs which most successfully complete the exercises will be declared the winner.

In the event of no clear winner, the winner will be decided by a Train Off of Exercises with High Intensity Distractions OFF-LEASH to be decided the sponsor. This sponsor will be a neutral party to both the challenger and Phoenix Dog Training.

Exercises that each dog should be trained to do, within 4 hour period:

a.) Do not jump up on human when greeting, but instead sit politely and remain in the sit stay position until released by handler. This same exercise will be repeated again a second time but the human will be a dog handler with a dog on leash in a sit position. (The same human/handler with dog will be used for the training process as for the final evaluation, in the interest of time.)

b.) Walk on a loose leash without pulling. This must be done without continual interaction from the human at the other end of the leash. Handler must demonstrate visible slack (U-shape) in leash. The distance will be for 30 to 50 feet with obstacles as part of the course.

c.) Walk OFF-LEASH by handler’s left side no more than 2 feet away from handler. The distance for the OFF-LEASH walk will be for 30 to 50 feet with obstacles

d.) Stop at curb regardless of distraction and without prompt from human. This will be demonstrated at the same curb used during the training period, in the interest of time.

e.) Hold down-stay position OFF-LEASH for a 2 minute time period and around all four distractions, until handler issues release command. Handler must be at a minimum of 20 feet away from the dog, and may not interact with dog.

#8: Distractions for each dog and participant during final evaluation period:

a.) One tennis ball, continually bouncing.

b.) One handful of raw hot dogs/or other food treats scattered on ground, within access to dog.

c.) One already trained dog, holding a long down-stay, and a long sit stay.

d.) One human.

Each of the distractions used during the final evaluation will be the same distractions that were used for each dog during the four hour training period. (Again, this is in the interest of time.)

#9: Acceptance of Challenge: In order to accept this challenge (and prevent cancellations and last minute drop outs) the following must be done:

a.) Challenger must submit in writing a signed and dated declaration to proceed with challenge, which includes a declaration of agreement to the terms specifically stated on this web page. This written acceptance of the challenge must be submitted via the U.S. Postal Service, Return Receipt Requested. This must be mailed to: Phoenix Dog training at 3724 E. Morrow Dr., Phoenix, Az 85050

b.) Challenger must also submit a $50,000.00 “Good Faith” check or money order, payable to an escrow account which will be managed by a sponsor that has yet to be announced. Challenger will be notified of sponsor and escrow account within 10 business days of receipt of the declaration to proceed with challenge This “Good Faith” money must also be sent via the U.S. Postal Service, Return Receipt Requested.

c.) The above mentioned $50,000,00 check or money order must be received and cleared within three weeks of receipt of the declaration to proceed with challenge. If check does not clear, the challenger will lose by default. Upon receipt and clearance of challenger’s money, Phoenix Dog Training will match $50,000.00 to the previously mentioned escrow account.

#10: Phoenix Dog Training will retain all media, video and reproduction rights of this event, as well as any sponsorship monies received in exchange for the promotion and organization of this challenge and event.

#11: Challenger agrees that Phoenix Dog Training will not be liable for any damage or loss resulting from this challenge or any occurrences resulting from this event or from this challenge. Challenger also agrees to sign an industry standard safety waiver/release.

#12: In the event that the Challenger does not follow through with this challenge, abide by stated rules, or does not show up for the event, he acknowledges that he will lose the “Good Faith” money. In this case, the money will be relinquished from the escrow account to Phoenix Dog Training, as reparations for the time, energy and money spent in organizing this challenge and event.

Any questions should be submitted to: Email Our Phoenix Dog Behaviorist at Phoenix Dog Training

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Google Reviews

Keri Grunert
Keri Grunert
05:11 18 Jan 18
Phoenix Dog Training is Phenomenal!! From the very beginning we knew we were in good hands. They worked so well with our whole family. Getting the kids involved in the training was brilliant. We would definitely recommend this company.
Tyler Thompson
Tyler Thompson
15:37 30 Nov 17
I recently called Phoenix dog training to train my out of control hyper Australian Shepherd. The training was excellent and the service was A+ all the way. I have used two trainers before that could not help with the pulling on walks when any dog came by and jumping on guests. Now "Molly" knows to go to her "Place" when the door bell rings. Walks are now enjoyable. I can even take her off leash and she stays right with me. I can not thank you enough.Tyler Thompson
Jose Rivas
Jose Rivas
21:11 25 Jul 17
My wife and I highly recommend Phoenix Dog Training. Our dog, a Labrador Retriever/German Shepard Mix, (Mr. Pickles) was trained last summer and we could not be more happy with the results. Mr. Pickles has been an excellent dog ever since his training. Everyone that comes in contact with our dog is amazed by his obedience and uncanny maturity even though he is not even three years old. He has acted perfectly on an international flight in-cabin, in the grocery store, restaurants and practically any situation one can imagine. My wife and I have Phoenix Dog Training to thank for training our dog to be the most well behaved dog we have ever seen or met. Phoenix Dog Training understands dog behavior and knows how to train a dog to meet the needs of their owners. Phoenix Dog Training utilizes empathetic, efficient, and effective methodologies in training dogs and we give them an emphatic recommendation!
Charles F Frost
Charles F Frost
20:30 21 Sep 17
I was referred to Phoenix Dog Training by our Veterinarian because of our Boxer Max, and his aggression.Phoenix Dog Training and their Harvard schooled Animal Behaviorist did an incredible job helping myself and my family bring Max under control. We realize we will need to manage Max's behavior for as long as he is with us, but now we have the skills and the tools to keep Max and everyone happy and safe. Thank you for all the great training help and support with our dog Max.
The German Star Lord
The German Star Lord
06:53 20 Sep 17
I have always trained all of my dogs myself. I have never had a dog I could not train. My current dog Jasper is the exception. I truly thought my dog had a mental problem. Thanks to Phoenix Dog Training I no longer think Jasper is mental. Jasper just needed his owner trained. I would recommend Phoenix Dog Training to anyone needing professional dog training.
03:45 17 Sep 17
I am so grateful I found Phoenix Dog Training. I live up in North Scottsdale and have a large yard. We get a lot of wild animals that come onto our property. Coyotes, Havelina, Bob Cats Mountain Lion, you name it. The problem I was having was my dog Skip would not come when called. No matter what we did he would not come when called. He would call me when there were no distractions. He would come when nothing was going on. But up another dog or another person or another animal is there, he will not come for anything! I have tried several other dog trainers in Scottsdale. They all promised me they could get my dog to come, and they did a great job getting my dog to listen to me when there were no distractions. But if there's another animal, they were not able to get my dog to come when called. Out of frustration and skeptical, I called Phoenix dog training. They said they had a money back guarantee. I figured if there was ever a time they would have to honor their money back guarantee it would be with myself and my dog Skip. To my absolute amazement, the dog trainer from Phoenix Dog Training was able to get Skip to come with the distraction of another dog he brought with him within about 3 minutes! It was absolutely crazy!!! No one had been able to produce any results, and here they have skip coming when called with another dog around, skip would normally go crazy. But this time he was coming when called! I would definitely recommend Phoenix Dog Training!!! They saved my dog from being eaten from a Mountain Lion I'm sure!!!
Paras Dhankecha
Paras Dhankecha
06:03 19 Sep 17
I really want to thank you guys. Phoenix Dog Training has made my dogs life and my life so much better. I get to finally enjoy my dog. Walks are now a pleasure. She sits and stays when I tell her. When I call her to me, now she comes. I love the "place" command and that seems to be her favorite command too. I'm looking forward to the Polishing and Maintenance classes that Phoenix Dog Training offers after our completion of our private at home dog training lessons. Thank you again.
Numb Brrr
Numb Brrr
21:45 20 Sep 17
Phoenix Dog Training is AMAZING! They rehabilitated my aggressive PitBull when 3 other trainers failed and told me the only option was to euthanize my dog. Boy am I glad I did not listen to the other trainers and hired a real Dog Behaviorist. It is very different working with a professional Dog Behaviorist than just a Dog Trainer. It was worth the money and the time to save my dogs life. Definitely hire Phoenix Dog Training.
Linda Shoemaker
Linda Shoemaker
00:20 23 May 18
My husband, our Great Dane Misty, and I are so glad we signed up for training. We so appreciate all the training we received to help us better manage our girl. So much better but still a ways to go and now we have the knowledge and help we needed. We also know that anytime we have a question or issue that Bill will be there to help. Highly recommend. Jack, Linda, and Misty Shoemaker
Melinda McClean
Melinda McClean
01:12 05 Jun 18
My wife and I are more than happy with the work that Bill did for us, and our dog. We reached out to him for one-on-one training, frustrated and concerned about her reactive behavior. His knowledge of dog behavior is extensive, and his ability to impart that knowledge was exceptional. We learned more in one day, than we did in 6 months of group training with another organisation. Bill guided us through the training, and explained how we should progress through to maintenance, so that our dog's progress could continue. We've received many positive comments about our dog's improved behavior and we highly recommend Bill. He's given us the knowledge and confidence that we need to work with our dog.
Amanda Szolnok
Amanda Szolnok
18:18 27 Aug 18
I greatly appreciate Bill's help and support as my dog was going through some severe separation anxiety (barking loudly and whining anytime I left) after moving to a new apartment. I tried many different tips from multiple articles that I read online but nothing seemed to help. His barking was very loud for an apartment complex so I would need to keep him in doggy day care during the day while I worked as he couldn't be left alone in the apartment due to the noise level. It was a brand new behavior for my dog and I was pretty lost as to what steps to take. It seemed like a hopeless situation however Bill was very helpful and provided great insight and guidance in the situation. My dog is now doing great and is fine to be left alone while I go to work. He is very comfortable in the apartment and is back to being happy and playful. I really appreciate Phoenix Dog Training.
Lisa Richter
Lisa Richter
02:38 05 Mar 19
Bill came to our home and did an in depth evaluation of our beloved Irish Terrier Benji, who not only was disobedient, but also fearful of children...this is problem considering I have a 2 & 4 year old running around. My husband Mark and I sought out Bill due to his knowledge as an animal behaviorist and trainer as we were not getting the desired results with another trainer. Bill really came through for us and we couldn't be happier. It feels good and gives my husband and I peace of mind knowing we have control over Benji especially when around our children. Thanks a million Bill!!!
Robert Weedman
Robert Weedman
03:03 03 Mar 19
I own vizsla and he was more than rambunctious at only 4 months. After training with Phoenix dog training he is now good in public and in dog parks off leash. I never knew I could have a dog be so obedient and loving. Thank you for making my pet a full time best friend for life.
Marilyn Knapp
Marilyn Knapp
03:07 06 Mar 19
Awesome caring wonderful experience!! The best there is for dog whisper!!! Highly recommend would not go to anyone else to train a problematic dog!!
Carol Peck
Carol Peck
21:13 26 Jan 19
Bill did a terrific job training our little rescue dog and us! Ziggy was about a year old when he was dumped in neighborhood and hadn't even been house trained. He's come a long way thanks to Bill.
T Gant
T Gant
00:42 08 Mar 19
I would highly recommend to any dog lover! He’s the best.
Gabriella Kunbulei
Gabriella Kunbulei
14:20 08 May 19
I highly recommend Phoenix Dog Training and their Dog Behaviorist in Phoenix. My dog had severe Dog Anxiety and Severe Dog Aggression. I thought I would have to euthanize my dog as I had been told by several other trainers. It was not until I contacted and met with the Dog Behaviorist from Phoenix Dog Training that I was told that my dog could be saved. It has now been over 8 months and my dog is no longer afraid of everything, and no longer aggressive towards people and dogs. I can't thank Phoenix Dog Training and Will, the Dog Behaviorist enough for saving my dog.
15:01 06 Jun 19
After researching and contacting several dog trainers I finally was able to get all my questions answered. Will took his time on the phone with me to fully understand my dogs problems and my needs. He was flexible with the king of training and methods I wanted to use with my dog. I have owned many dogs in my life and I did not want a method of training that was punitive. Will assured me that I would be part of the decision making process as to what tools] and methods would be used to train my dog. I spoke with many other trainers and watched many youtube videos. All the other trainers were very rigid in their training method and approach. I was looking for someone who would customize the kind of training I was looking for and Will was very flexible and accommodating. I had a very fear aggressive Pit Bull and several trainers I spoke to told me to put my dog down. many others wanted to use punishing methods to make my dog submissive. my dog was already afraid and I knew that would only make things worse. Today thanks to Will and Phoenix Dog Training, I have a dog who is more confident and I have been able to manage his aggression. I would highly recommend Phoenix Dog training for any one with an aggressive dog and a dog with anxiety. I still have work to do and I have to keep up with the training. Its more about training me, but I feel I have the skill and the knowledge now to have a happy and much less reactive dog.
Ron Gotlieb
Ron Gotlieb
03:04 08 Jun 19
My wife and I contacted the Dog Behaviorist at Phoenix dog training because we had worked with several trainers here in Phoenix to help us with our aggressive Rottweiler. No other trainer was able to help us our dog Jake's aggression towards strangers and other dogs. We had two trainers who told us to put our dog down, and another trainer who got bit and never came back and stoped taking ur phone calls. Many other trainers told us on the phone that they did not work with dogs that appeared to be so aggressive. Will the Animal Behaviorist came out to do a very in depth assessment that lasted almost three hours. He was very knowledgeable and and you could tell he was very different than a typical dog trainer. It was more like meeting with a psychologist or a medical professional. He not only assessed all of Jake's history and behavior, but also looked at all of Jake's medical records. Once Will was done with the assessment he said he suspected that there may be some medical contributing factors that other trainers missed and did not know about but, but medical tests that our Veterinarian had not done on Jake that may be part of Jake's aggression. Will had us do additional medical testing, and confirmed his suspicions of Hypothyroidism and a neurochemical imbalance. He had us first treat these two medical condtitions and then came back out to do a follow up assessment. During that time, he made several follow up phone calls and had us score Jake's behaviors to various triggers to measure any change while treating the medical problems he found as part of the aggression. After six weeks we met again and as a result of treating Jake's medical conditions, Jakes behavior had already improved by about 60%. Next Will put together a very detailed training and behavior modification program. We had a lot of homework and a lot of training to do to desensitize Jake to his triggers that made him aggressive. After about five months of intense training with Phoenix Dog Training we have a completely different dog> . today we can now have guests over and Jake is relaxed and no longer aggressive. We can take walks with Jake and he is no longer wanting to attack other dogs. I am so glad we did not give up on Jake and did not listen to those other trainers. I now know the value of hiring an Animal Behaviorist and one who specializes in Dog Aggression. I will forever be grateful to Will and Phoenix Dog Training for what they have done for myself, my wife, Jake and the quality of life we have been givien back. Jake is so much calmer and happier today. Our dog's quality of life has drastically improved. Thank you to Will and Phoenix Dog Training. They are the best trainers and behaviorists in Phoenix hands down!!!
Ted Rogers
Ted Rogers
14:01 13 Jun 19
Absolutely the best trainer in Arizona. I worked with the animal behaviorist in Phoenix Dog Training. He came to my house for training in Mesa. My dog Sylvester had terrible fear aggression and would run the other way for anything he saw or heard. Within just a few sessions of training and behavior modifications the animal behaviorist had Sylvester calm and listening and not running away. I plan on doing addition training to get Sylvester more training by doing the off leash dog training. Sylvester's dog aggression and dog anxiety are gone thanks to Phoenix dog training and their animal behaviorist.
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